Retailer Portal

Sign-up for an Account

Sign up for your own personal account. You will be able to associate your personal account to any retail organization to which you are affiliated. This allows you to maintain one account across all retail programs offered by Ruger.

IMPORTANT: Email is how we communicate important account information with you, such as informing you of any problems with your account or for resetting a lost password. Therefore, make sure the address you use is one where you can receive email.

Personal Information

Please use your legal name and address - no nicknames or abbreviations.

I am 18 years of age or older and a US citizen or resident alien.